Huge group project. Orange Grove Center is a local non-profit organization.
Project components included a new logo, identity package, branding pieces, and much more. We had to come up with a fundraising event, and create several kinds of advertisements and generate publicity across many mediums. We split components and assigned different parts for different team members to handle. Ultimately, everything went into a Graphics Standards manual that we presented live to an Orange Grove Center representative.
As this is a group project, not every aspect was created by me personally. Pieces that I personally contributed are displayed individually, but other pieces in the Graphics Standards Manual are not my own. I also handled the Production Schedule; setting deadline, and keeping an updated record to keep us on track to finish on time.
Save the Date Postcard
Small standard postcard size makes for economical widespread coverage. To be sent months ahead of time, to drum up some interest.
This is the formal invitation sent out to groups and individuals with an interest in attending. The Orange "GROOVE" event logo is my doing (the original logo is by Staci Taylor) and is used on most event promotion pieces.
This is to be sent via email. Though you can't see it here, the green buttons in the upper-right will "flip" the card to the other side. The website button will link you to the OGC website.
Graphic Standards Manual
The culmination of our group project. Credit to Staci Taylor, who took all of the group's components and put them in the Graphics Standards Manual format. Pieces not detailed individually above are by team members, not myself, but it's important to see how my pieces fit into the whole scope of the project. I also helped with the page ordering and added interactivity in order to streamline the presentation.