This project had us find an existing company and product. We then redesigned the logo, came up with a new slogan, created 3d model of the new product packaging, and a magazine ad to go with it. We needed to come up with a packaging shape other than a standard rectangular box. On the packaging labels, all text was required to stay the same, incorporated somewhere on the label.
The new slogan is “From tree to table, fresh & natural” as Yucatan advertises their product as fresh, authentic, and all-natural.
Photograph of Food (Capstone)
Original Logo & Packaging
Photograph of Food (Capstone)Food and hands are difficult to photograph well. Why not both?